By: Phillip Alexeev at Forbes
This guide, based on my experience working with many rapid-growth B2B organizations, outlines lead generation best practices to help businesses build the foundation for and improve upon their lead generation efforts.
Setting Up The B2B Lead Generation Funnel
The B2B lead generation funnel can take many different forms, but the standard components in most at-scale lead generation funnels are:
• Lead magnet content to exchange with users for their contact information. Consider the most pertinent questions/concerns your customers have, and create content to illustrate how your product/service can help them address them.
• An optimized landing page that includes a clear value proposition, a strong call to action (schedule a demo, start your trial, etc.), user testimonials and existing customer logos (for social proof), and benefit-based language (explain how your product/service benefits users, instead of listing features). I find that reviewing questions/concerns from existing customers helps guide the landing page copy.