A lot of B2B companies are curious about Account Based Marketing (ABM) campaigns. They want to try it but either they do not have enough resources or they have limited knowledge to try it out effectively. Where do you start then? Often the first thing which comes to your mind is “Google”. But as always, there is just too much or too vague information available on Google. So you need a crisp start that can help you test ABM and see if it works for you. Jetaa7 Global has been executing such demand generation campaigns using its highly effective content marketing tactics. So how to get started:
1. Identify your Targets – see who are your top picks and whom you want as your customers.
2. See what content has worked for you in the past or what new content you can create now.
3. Get the data intelligence about your target companies.
4. Pick your marketing channels – cold outbound, cold emailing, nurturing programs, social media etc.
5. Execute and measure the results.
This is the overall gist of any ABM program. Start with this, and test with a small list of target accounts and a small set of content. If the results are good, scale up, if not Jetaa7 Global can help you.
We at Jetaa7 Global do effective ABM with less resources but at scale.