Website Visits, Behavior & Social Media Activity

  • Frequency of Visits: Repeated visits to your website, especially to product pages or pricing sections, can indicate interest.
  • Time Spent on Site: Longer visits suggest deeper engagement and potential intent.
  • Pages Visited: Frequent visits to specific pages, like case studies or testimonials, can be a strong indicator.
  • Mentions and Tags: Mentioning or tagging your company in their posts.
  • Engagement: Liking, sharing, or commenting on your posts, particularly those related to products or services.

Content Engagement & Form Submissions

  • Downloads and Views: Downloading whitepapers, eBooks, or viewing webinars indicates that a company is gathering information to make a purchasing decision.
  • Contact Form Submissions: Filling out contact forms to request more information or a sales call.
  • Demo Requests: Requesting a product demo is a clear indicator of interest.

Email Engagement

  • Open Rates: High open rates of your emails, especially those related to product information or special offers.
  • Click-Through Rates: Clicking on links within the emails, particularly those leading to detailed product information.

Search Behavior & Third-Party Intent Data

  • Keywords Used: Search queries related to your products or services, especially those indicating a readiness to buy (e.g., “best B2B lead generation services”).
  • Paid Search Clicks: Clicking on your paid search ads can be a strong signal of intent.
  • Data Providers: Companies like Bombora, TechTarget, and Demandbase provide intent data by tracking business activities and content consumption across various sites.
  • Account-Level Insights: These providers can identify which companies are actively researching your type of product or service.

Tech Stack

  • Technology Adoption: Identifying the technologies and tools a company currently uses can indicate their readiness and compatibility with your product.
  • Software Upgrades: Companies looking to upgrade their current software stack can be potential buyers.

News & Reports

  • Industry Reports: Monitoring industry reports for companies mentioned as expanding or investing in new areas.
  • Press Releases: Keeping an eye on press releases for news about company expansions, new product launches, or strategic initiatives.

Finance Stack

  • Funding Rounds: Companies that have recently secured funding might be more likely to invest in new products or services.
  • Financial Health: Analyzing financial statements to understand a company’s capacity to invest.

By leveraging these processes, Jetaa7 enables businesses to effectively identify and target potential buyers, driving successful sales and marketing strategies.