Client: General Electric (GE)
Industry: Energy, Healthcare, Aviation
Service Provided: SEO Strategy and Optimization
Agency: Jetaa7 – Leading B2B Marketing Agency
Background:
General Electric (GE) is a Fortune 500 multinational corporation known for its leadership in various sectors such as energy, healthcare, and aviation. With a vast portfolio and complex client base, GE needed a robust digital strategy to maintain its competitive edge. The company sought to increase its online visibility, generate qualified traffic, and strengthen its brand authority across various industries.
Recognizing the importance of search engine optimization (SEO) in achieving these goals, GE partnered with Jetaa7, a leading B2B marketing agency, to develop and implement a comprehensive SEO strategy.
Challenges:
GE faced several key challenges:
- Industry-Specific Search Terms: GE operates in multiple sectors with distinct customer bases, meaning the company needed to optimize for highly specific keywords relevant to each division—energy, healthcare, and aviation.
- Competition from Industry Leaders: As a top player in the global market, GE needed to consistently outperform its competitors in search engine rankings, especially for high-intent keywords related to its offerings.
- Complex Customer Journey: B2B decision-making processes are long and involve multiple stakeholders, making it essential for GE to provide valuable content that resonates with its target audience throughout the buyer’s journey.
Solution:
Jetaa7 took a strategic approach to SEO, focusing on three key pillars: keyword research, on-page optimization, and backlink building. The goal was to enhance GE’s online presence and position them as a thought leader in each of their industries.
1. Comprehensive Keyword Research:
Jetaa7 began by conducting in-depth keyword research for GE’s different divisions. The team identified high-value, industry-specific keywords that GE’s target audience was actively searching for. By targeting these relevant terms, Jetaa7 ensured that GE’s content aligned with what potential clients were looking for, increasing the chances of organic engagement.
For example, for the energy division, keywords like “renewable energy solutions” and “power generation technologies” were prioritized. In healthcare, terms such as “medical imaging” and “patient monitoring systems” were targeted.
2. On-Page Optimization:
Jetaa7’s next step was to ensure GE’s content was fully optimized for both search engines and users. This involved creating SEO-friendly content that incorporated the identified keywords while ensuring a seamless user experience.
Key elements of the on-page optimization strategy included:
- Optimizing title tags, meta descriptions, and headers with targeted keywords
- Enhancing content with internal linking to boost authority and navigation
- Ensuring fast page load times and mobile responsiveness to improve user experience
Through this process, Jetaa7 was able to elevate the relevance and visibility of GE’s website, helping it rank higher for crucial search terms in its industry.
3. Off-Page SEO & Backlink Strategy:
Jetaa7 also focused on building high-quality backlinks to GE’s website. This was done by creating industry-leading content, such as whitepapers, thought leadership articles, and case studies, that could be shared with top-tier industry publications.
By reaching out to credible sources in GE’s target sectors, Jetaa7 helped secure valuable backlinks from respected energy, healthcare, and aviation websites. These backlinks signaled to search engines that GE’s site was authoritative, which in turn boosted their rankings.
Results:
The SEO strategy Jetaa7 implemented for GE yielded impressive results:
- Increased Organic Traffic: Within six months, GE saw a 45% increase in organic traffic across its key industry sectors, driven by higher rankings for the targeted keywords.
- Higher Search Rankings: GE consistently ranked in the top three search results for key industry terms such as “renewable energy technologies,” “aviation innovation,” and “healthcare solutions,” helping them capture more leads.
- Improved Brand Authority: Through thoughtful content creation and link-building efforts, GE strengthened its brand authority in energy, healthcare, and aviation. The company became recognized as a leading voice in each of these fields, attracting more engagement from industry decision-makers.
- Qualified Lead Generation: With improved rankings and increased organic traffic, GE was able to generate more qualified leads, directly contributing to business opportunities in its various sectors.
Conclusion:
Through its collaboration with Jetaa7, General Electric was able to harness the power of SEO to drive long-term business growth. Jetaa7’s expertise in keyword research, on-page optimization, and backlink building allowed GE to enhance its visibility and authority across multiple industries.
This case study showcases the value of a strategic SEO approach in B2B marketing. For companies like GE, investing in SEO with the help of Jetaa7’s proven strategies leads to sustained growth, a stronger digital presence, and continued leadership in competitive industries.
Ready to Elevate Your SEO Strategy?
Jetaa7’s tailored SEO solutions can help your business achieve similar success. Contact us today to learn more about how we can help you dominate search engine rankings and generate qualified B2B leads.
